Creating Book Covers That Really Sell
A book cover is like a well prepared resume.
When prepared professionally, great resumes produce favourable first impressions on hiring managers;
thus dramatically increasing a job prospectors chances of getting an interview call.
And so too is the case with a books’ cover. The human brain is wired to respond based on initial impressions.
A great book cover can set in motion psychological chain reactions, based on cover design and artwork,
which could ultimately culminate in purchasing the book.
*according to the researches at thebooksmugglers.com
Book Cover Essentials
Eliciting that favourable psychological response from book readers and prospective buyers however, is not an easy task.
Avid book aficionados are very discerning about judgements they make on which books to buy and which ones to pass.
One look at the book cover design can either sway or dissuade their buying decisions.
But it’s not just the “design”, in isolation, that is essential to make a great cover.
Professional designers include a lot of factors when designing great-looking book covers.
Art, imagery and graphics, colour palette, typography and font, titles etc.,
all come into play when producing stunning and impactful covers that can really sell books.
Creating covers that sell is all about delivering a message to book buyers.
And when you pull all of these factors together professionally, it all translates into a sort of subliminal messaging system.
The messaging simply tells the brain: Buy me!
So what should this messaging comprise of?
Once again, there are several components that go into using book cover art and design as a psychological messaging system.
While individually they may seem trivial, like font choices or colour shades, when composed as a whole, they make a lasting impression on prospective readers.
Let’s take a look at some of the essential elements that separate ordinary covers from professionally designed ones.
An inspiring cover:
Excites buyers: Covers can be used as a means of exciting a buyers’ interest in the book.
A book with an unexciting cover is not likely to be reviewed for further consideration
Grabs their attention: Once they pick up a book, most potential buyers need a reason to dig deeper into the book.
Great book covers can offer them that reason
Strikes an emotional chord with buyers: Now that they are looking at the cover of the book, they should be stirred to take the next step – perhaps flip the book over and read the blurb.
By emotionally engaging them, well designed book covers can persuade potential buyers to do just that!
Relates to the writer’s audience: If they “connect” with what they see and read so far, then a buyer will probably be impressed with the book.
But if they can’t relate to it, they will just walk away!
Motivates buyers to spend: This is this final step in the psychological messaging that is extremely essential.
A books’ cover design that buyers can relate to will motivate them to spend to buy the book
Any book covers that have all of these essential elements will make the book more appealing to prospective buyers. But all of these ingredients must be measured and delivered in good proportion.
Otherwise, just like a meal cooked without proportion, too much salt (or colour), or too little pepper (or graphics), may spoil the dish!
A Professionals Approach For Great Cover Design