A book cover is like a well prepared resume. When prepared professionally, great resumes produce favourable first impressions on hiring managers; thus dramatically increasing a job prospectors chances of getting an interview call.
And so too is the case with a books’ cover. The human brain is wired to respond based on initial impressions. A great book cover can set in motion psychological chain reactions, based on cover design and artwork, which could ultimately culminate in purchasing the book.
BOOK COVER ESSENTIALS
Eliciting that favourable psychological response from book readers and prospective buyers however, is not an easy task. Avid book aficionados are very discerning about judgements they make on which books to buy and which ones to pass. One look at the book cover design can either sway or dissuade their buying decisions.
But it’s not just the “design”, in isolation, that is essential to make a great cover. Professional designers include a lot of factors when designing great-looking book covers. Art, imagery and graphics, colour palette, typography and font, titles etc., all come into play when producing stunning and impactful covers that can really sell books.
Creating covers that sell is all about delivering a message to book buyers. And when you pull all of these factors together professionally, it all translates into a sort of subliminal messaging system. The messaging simply tells the brain: Buy me!
So what should this messaging comprise of? Once again, there are several components that go into using book cover art and design as a psychological messaging system. While individually they may seem trivial, like font choices or colour shades, when composed as a whole, they make a lasting impression on prospective readers.
Let’s take a look at some of the essential elements that separate ordinary covers from professionally designed ones.
An inspiring cover:
Any book covers that have all of these essential elements will make the book more appealing to prospective buyers. But all of these ingredients must be measured and delivered in good proportion. Otherwise, just like a meal cooked without proportion, too much salt (or colour), or too little pepper (or graphics), may spoil the dish!
TIPS FOR GREAT COVER DESIGN
Not everyone who is an expert at using Adobe Publisher or Photoshop can produce stunning covers that sell books! Professional cover designers, like Book Cover Gem, bring lots of value to a book publishing project, especially for first-time publications.
How do they add value? By putting years of practical experience behind each book cover they design. If you want to design like a pro, then here’s what you should strive towards:
And while many of these tips may seem “logical”, they are often extremely difficult to put into practice. Without proper skills and experience, unprofessional book cover design can actually harm, rather than help, your book.
Today’s book readers are extremely finicky about which books they read and which they don’t like. And quite often, readers even pass on some terrific books – just by looking at their covers!
Just as our hypothetical job seeker needed a professionally designed resume in order to convince hiring managers to give him/her a closer look, so too can professionally designed covers convince readers that your book is worth taking a closer look at. And in order to make that emotional connection with the reader, and then persuade him/her to actually spend money to buy the book, you need a great book cover that convinces buyers that it’s worth a buy!